As the NFL lockout continues and labor negotiations drag on, it has become more and more obvious what is really going on here.
It is a scripted daytime soap opera.
Call it “Days of Our Football Lives” or “As Negotiations Turn” or “The Rich and the Reckless” but at the end of the day, just call it something.
It is not hard to connect the dots. With the soap industry flailing around like a fish out of water and shows that have been on the air 30-plus years being cancelled, those writers have to go somewhere, right?
And it is no secret that NFL has, over the years, actively positioned themselves to dominate the sports headlines all year long.
From changes in the draft schedule (from one day to three and in prime time) to the release of its schedule, the NFL (wisely) has looked to steal headlines from other sports February through July.
And now that the NFL has reached what should ultimately be described as their peak popularity, they have us hooked like a housewife with a box of tissues.
We are absolutely addicted to professional football. There is no real rehab program, no center for us to detox in.
And there is no placebo.
If we were logical, instead of worrying about what we are going to do without football on Sundays from September through February, we would realize that we make it through just fine during the off-season. How do we spend roughly 34 Sundays the rest of the year? And how will we make it without fantasy football? Well, what do we do the rest of the year without fantasy football?
The difference is in our mind.
Like any addict, we think that we cannot make it. We need it, we have to have it. We need to talk trash to friends of other teams, we need fantasy scores, we need to watch games and question coaching calls and wonder why the 49ers are still employing Alex Smith. We need to know how Al Davis’ corpse will look in a 1990s/Starter era windbreaker this year.
This is not to make light of addiction, either. We truly are addicted to football – it is just that football addiction does not hold the same long term ramifications that narcotics, alcohol or cigarettes do. Or, if you are David Duchovny, the horizontal waltz.
Perhaps it’s the physicality of the sport, the speed. We can’t get the jaw-rattling hits from the NBA, we can’t get the speed of the game from Major League Baseball.
Or perhaps it’s the length of the season that drags us in. We get football for 17 weeks and playoffs – and then the action goes away. With other sports, their seasons span multiple seasons of the year. And before we can even forget they were over, baseball and basketball are back. They are never gone long enough for us to actually miss them.
Certainly, absence makes the heart grow fonder.
But why would our favorite sport go to these lengths to make us aware of that? Why the posturing and the drama?
Is the NFL that insecure that it needs to feel our anxiety over its possible absence? It’s like someone telling you how deeply in love they are with you, yet at the same time threatening to leave.
Like any good TV show, they set the stage for this in advance.
Who knows who has been in on this nefarious plot to keep this cliffhanger going. Peter King of Sports Illustrated began writing about a possible locket back in 2009. Despite the conditions at the time being sunny, he began to warn of dark clouds on the horizon, like some football Nostradamus.
And like any good story arc, it’s taken time to develop.
The NFL played their own version of ratings sweeps when it got the courts involved, with the lockout lifted, then reinstated – coincidentally (wink, wink) giving the players enough time to swoop in and pick up playbooks for about 48 hours.
We’ve had heroes, villains and those who blurred the lines. Is Goodell a puppet? Are certain owners the power brokers? Do Drew Brees, Peyton Manning and Tom Brady really hold that much weight and respect in the players union?
Could we get more melodrama? How about union leader DeMaurice Smith telling lawyers to “stand down” a few weeks ago? That script has quite a bit of manufactured drama dripping from the pages.
When it’s all said and done, the NFL will reach an accord with the players and there will be football. Sadly, many of us will sit around talking about how close we were to losing the sport for the season, even though I now believe that was never the case.
Call me a skeptic or a conspiracy theorist, but there has always appeared to be some level of unbelievability (yes, I just made that word up) to the whole thing.
At this point, I just want to see the closing credits to this soap opera and look forward to hearing some hokey, slow, contempo, elevator style song – as a football spins in the clouds.
Slowly.


